Search engine advertising is open to everyone. To maximize the return on your investment, our team of paid media specialists uses the most recent advancements in sponsored search technology, best practices, optimizations, and testing methods.
We provide your prospects with customized advertising that generates traffic and leads, complete with landing page optimization, creative development, and more, by utilizing an integrated strategy to paid media that combines paid search, programmatic, display, and paid social.
Using a thorough keyword research, in-depth audience targeting, ongoing ad and landing page testing, thorough competitor research, continuing reporting, and campaign adjustments, our paid media professionals reduce your costs and boost your revenue.
We manage all paid media ourselves and never outsource. Our paid media team will take care of every area of your paid search campaign, from research to campaign optimization, testing to measurement, reporting to continuing strategy, to make sure we are getting results and keeping you informed of opportunities. Even better, you’ll have direct access to our project management tool so you can see how and when we continuously improve your campaigns.
We do more than just concentrate on ad wording and keywords. For the finest statistics, we collaborate with your marketing teams to make sure your Google Analytics and Google Ads accounts are connected properly. We target particular audiences in order to grow your business and assist you in optimizing your landing pages and content to encourage users to take action. In order to establish a comprehensive search strategy and achieve cross-channel success, we then share that data with our SEO team.
Our paid search team optimizes:
At The Lead in Motion, we use a host of best-in-class tools to analyze, develop, test, and report on our conversion rate optimization campaigns. Some of the tools we use include:
Our experts are consistently innovating and learning, attending conferences, trainings, and collaborating in online communities to ensure we stay on top of the latest optimization techniques and best practices.
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