Casey Buys Houses

Casey Buys Houses is a real estate investor in Chino, California. They have made a name for themselves in the local real estate industry because of their ardent love of real estate and dedication to provide seamless solutions. Their goal is to make it simple for homeowners to deal with the difficulties of real estate transactions while also providing profitable possibilities for investors looking for worthwhile real estate assets.

The Challenge

Our job was to develop an optimization plan that would increase traffic to the Casey Buys Houses website by focusing on a few keywords, as well as generate more quality leads as a result of those optimizations. In order to make sure that all best practices were being followed and implemented, it was necessary to stand back and evaluate the website’s current general performance, content strategy, and technical concerns. We would also be responsible for performing data analysis on the Google Analytics setup and making sure that the data was being tracked properly.

“The Lead in Motion is extremely professional and communicative. They went the extra mile to serve my business and make sure that everything should be addressed and solved using their proven techniques. I felt like they were part of my company."

Casey

Founder of Casey Buys Houses

Analysis

The Lead In Motion got to work on the Casey Buys Houses website by conducting a full-scope SEO audit and content marketing audit. We took a look at onsite and off-page SEO items such as:

Title and meta tags
Schema implementations
Website technical issues
Keyword usage
Backlinks
Local SEO
Website architecture
Accessibility
Landing page/content reviews

Aside from that, we also included a thorough audit of Google Analytics, during which we looked at the implementation and accuracy of the information that Casey Buys Houses was gathering. To confirm that the data being gathered was accurate and current. The Lead In Motion also reviewed every event and goal tracking system that had been put in place.

The Solution

After that, we offered Casey Buys Houses a number of options for how to effectively implement those recommendations based on resources like impact, time, and ease. As a result, we started keeping an eye on the website’s general performance and rankings to determine which aspects of the site had improved the most as a result of our suggestions and which ones need some strategic adjustments.

The Results

We witnessed a 52% boost in overall organic sessions to key pages on their website after working with Casey Buys Houses and their web development team. This resulted from both the website’s basic SEO optimizations and the creation of precise, targeted content that concentrated on keywords and queries pertinent to the demands of the user.